New Research: Showrooming & the Rise of the Mobile-Assisted Shopper
I am delighted to release the results of a new global study on the impact of smartphones on shopper behavior in retail stores — “Showrooming and the Rise of the Mobile-Assisted Shopper.” (Download...
View ArticleThe Future of Marketing and the Vanishing CMO
To conclude the day’s worth of reflections by global CMOs at the Big Rethink conference, The Economist Group asked me to lay out my broad view of the future of marketing. I see six transformative...
View ArticleEconomist keynote: Marketing in 2015
At The Economist’s recent Big Rethink CMO conference in New York, I had the honor of delivering the closing keynote speech. Panels throughout the day had included CMOs from General Motors, Chobhani,...
View ArticleIt’s Here! The Digital Transformation Playbook
Today is the day. My new book, The Digital Transformation Playbook is finally out in the world as both hardcover and e-book. Your pre-launch sales of the book made us the #1 new release on Amazon in...
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